IKEA Won’t Wake The Baby Ads

Parents use white noise playlists on Spotify to help their baby sleep, so the last thing they want to hear is a loud ad. So we made quiet, shushy ads that wouldn’t wake the baby. And for parents who were still awake we had some gently whispered offers that would help them get back to sleep. Because IKEA cares about sleep.

Creative Directors: Aaron Starkman, Mike Dubrick | Copywriter: Evan Kane

Recognition
2021 – Cannes Bronze Lion - Native Advertising Radio & Audio
2021 – Effies - Home Furnishings & Appliances Silver
2021 – One Show Bronze Pencil - Online/Streaming Audio Advertising
2021 – Clio Silver Streaming/Downloadable Content
2021 – Clio Bronze Direct Audio
2021 – Marketing Awards Bronze
2021 – AToMiC Audio Branding Gold
2021 – AToMiC Niche Targeting Silver
2020 – Strategy Silver Digital Agency of The Year
2020 – Epica Gold Digital Media Innovation
2020 – Communication Arts Interactive
2020 – Applied Arts Advertising Digital Series