A Very Grinchmas Kit

For the 2023 holiday season, Uber Eats wanted to bring the Grinchmas joy to Uber One members. We created A Very Grinchmas Kit, an exclusive experience that included Cindy Lou Who’s house in gingerbread form, an AR experience, Grinch-inspired cookies and a unique hot cocoa recipe. Alongside our partners at Robotproof, we concepted, designed, and art directed every piece of the project, including packaging design, custom illustration, photography, set design, and recipe development.

ACD Art Director: Laura Beck | ACD Writer: Ryan Siepert | Production Partners: Robotproof