Wizarding World Holiday Trunk

This holiday season, Uber Eats wanted to bring something magical to their customers: The Wizarding World Holiday Trunk. In partnership with Warner Brothers, our team developed a one of a kind holiday experience, complete with a Gingerbread Hogwarts, mobile AR games, and various Harry Potter themed treats all tied together in one immersive AR experience. Each piece was meticulously art directed and designed, from the ‘Welcome’ letter to the cookie tins.

Creative Directors: Matthew Woodhams-Roberts, Dave Horton, Alice Blastorah | Copywriter: Maddi Wagner | Art Director: Chidalu Motanya

Recognition
2023 – One Show Bronze Pencil - Interactive, Online & Mobile - Augmented, Virtual & Mixed Reality
2023 – One Show Merit Award - Interactive, Online & Mobile - Physical Product & Mobile Integration